Fostering the Metaverse to Drive Digital Leadership

What is it about?

Globally the tourism sector is going through digital transformation. The develop a sustainable competitive advantage, the Indian tourism sector will have adopted emerging technologies for better customer experience and overall operational efficiency. Metaverse is emerging as a transformative force in the Indian tourism industry that can develop digital skills among leaders, help them improve employee performance and contribute to building an inclusive work culture. The chapter adopts a pragmatic and futuristic approach and aims to enable the readers to examine the role, strategies and actionable insights for leveraging metaverse as a virtual workspace by developing digital leadership, optimising performance management systems and creating an inclusive work environment in the Indian Tourism sector.

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Why is it important?

The chapter provides a broad framework of actionable recommendations that can be used to leverage the metaverse technology. Ethical issues and risks are examined so that organisations are aware of the risks of adopting these new age technologies.