What is it about?

The research analysing hate speech on digital media has grown. This interest reflects the propagation capacity of these scenarios, which favour a predominantly anonymous character and high emotional charge. All of this causes wide dissemination of misinformation content among many users of a specific social media platform. In these scenarios, openly xenophobic or misogynistic discourses proliferate from the multiplicity of interactions and the interactions generated by the abundance of information available in these digital communication contexts (Piñeiro-Otero & Martínez-Rolán, 2021).

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Why is it important?

This chapter raises three questions: a) concerns a synthesis of the classic contributions of the reference semiotic authors that are considered when analysing hate speech in social media; b) entails presenting a case study that is analysed precisely with that analysis synthesis; c) shows the usefulness and interest of this type of analysis in investigations of hate speech. It offers a semiotic model for analysing misogynistic and xenophobic hate speech from digital news media on Twitter. The case study comprises the news published by El Mundo (Spain) from its users on social media and the 33 comments generated as a reason for this publication during January 2021.


The chapter serves as the basis of semiotic analysis for understanding the phenomenon. The results visualise the semiotic analyses for understanding the dissemination of expressions. This approach thus helps reveal the intensity levels, the denotative and connotative differences, and the destructive-constructive and intertextual nature of messages, and it sheds light on the different symbolic structures associated with hate speech.

Prof. Elias Said-Hung
Universidad Internacional de La Rioja

Read the Original

This page is a summary of: The Semiotics of Xenophobia and Misogyny on Digital Media, June 2023, IGI Global,
DOI: 10.4018/978-1-6684-8427-2.ch007.
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