What is it about?

In the 21st century, we're all connected through the Internet and digital technology. This has transformed the way businesses and customers interact. Digital media, like websites, social media, and mobile apps, have changed how brands manage their image. In today's "digital era," businesses are trying new ways to create their online identity. They're doing this because people are spending more time on digital platforms. To stay successful and relevant, businesses need to have a strong online presence.

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Why is it important?

What makes our chapter unique and timely is that it provides practical strategies for businesses to build and manage their digital identity in an ever-evolving digital landscape. As the world has become increasingly connected through technology, having a strong online presence is crucial for any business. Our work delves into the specific challenges that businesses face in this digital era and offers actionable solutions. This work can make a difference for readers because it's designed for those who are looking to adapt to the new digital world. In today's fast-paced, technology-driven society, businesses must keep up with the latest trends and platforms. By following the strategies outlined in our chapter, businesses can create a more compelling digital brand identity, which can lead to increased customer awareness and engagement. This is especially important in the current climate, where more people are using digital platforms than ever before. By reading our chapter, businesses can gain a competitive edge by effectively building their online image and staying relevant in a rapidly changing digital world.

Perspectives

As the co-author of this publication, I'm genuinely excited about the impact it can have on businesses trying to navigate the digital era. I've seen first-hand how quickly the digital landscape can change, and I understand the challenges that brands face in keeping up with these changes. My goal as the co-author with this chapter was to provide a comprehensive and easy-to-follow guide for businesses looking to create a strong digital identity. What I find particularly fascinating about this publication is its potential to help brands connect with their customers in a more meaningful way. In today's world, having a strong online presence isn't just about getting your name out there—it's about creating genuine connections with your audience. I believe that by following the strategies outlined in this chapter, brands can foster deeper, more lasting relationships with their customers, ultimately leading to increased brand loyalty and customer satisfaction. I'm also proud of the timeliness of this publication. As the world continues to become more digital, businesses that don't adapt risk falling behind. I believe this chapter can serve as a valuable resource for brands looking to stay ahead of the curve and build a successful digital presence in this rapidly changing environment.

Assoc. Prof. Narasimha Rao Vajjhala
University of New York at Tirana

Read the Original

This page is a summary of: Digital Branding in the Digital Era, June 2023, IGI Global,
DOI: 10.4018/978-1-6684-8351-0.ch008.
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