The Impact of Online Product Presentation on Consumers’ Perceptions

  • An Experimental Analysis
  • Carlos Flavián, Raquel Gurrea, Carlos Orús
  • IGI Global
  • DOI: 10.4018/978-1-60960-607-7.ch008

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http://dx.doi.org/10.4018/978-1-60960-607-7.ch008

The following have contributed to this page: Professor Carlos Flavian