Exploring Trust Building Mechanisms in Global B2B Electronic Markets

  • Ana Rosa del Aguila-Obra, Antonio Padilla-Melendez
  • IGI Global
  • DOI: 10.4018/978-1-59140-893-2.ch003

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http://dx.doi.org/10.4018/978-1-59140-893-2.ch003

The following have contributed to this page: Professor Antonio Padilla-Meléndez and ANA ROSA DEL AGUILA OBRA