What is it about?
This chapter reviews the literature on conflict and culture, focusing on their intersection. It integrates concepts from culture and conflict to analyse their mutual influence and develops a theoretical framework for studying culture and conflict.This chapter focuses on conflict within the cultural context of Facebook closed communities, theorizes about this relationship, and tests its application.
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Why is it important?
The intersection of culture and conflict is relatively understudied in communication, focusing on mass-self communication and power relations and new media scholarship. Conflict and the cultural dimensions in media coverage are well documented, but with less attention to new media cultural settings, often limited to use as one-way broadcasting media or as audiencing participants in social media marketing.
Perspectives
I have always been interested in how conflict and culture interact. With the advent of new media affordances for increased interaction, I became curious about how a platform such as Facebook could facilitate such interaction and whether such interaction was mediated by Fcaebook in significant ways. Potentially more interactive communication exists within a closed community, especially because Facebook has defining cultural, psychological, and psychosocial characteristics. Conflict message interactions facilitate studying the intersection of culture and conflict within a new media setting.
Dr Godfrey A Steele
University of the West Indies
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This page is a summary of: Facebook and the Interaction of Culture and Conflict, IGI Global,
DOI: 10.4018/978-1-5225-3784-7.ch008.
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