What is it about?
Drawing on the network-based approach and on the resource-based view of the firm, we examine how collaborative new product development processes played a fundamental role in the internationalization process of a SME using a relationship-based perspective.
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Why is it important?
This chapter reviews the literature on internationalization theories. I explores a featured case study concerning to a successful ex-small technical textile firm that leveraged its competitive strategy, climbed up the value chain, and extended its international activities following a technology-based path.
Perspectives
This is an important case study that addresses the evolutive perspective of internationalization and the important role of new product development activities in the internationalization of businesses.
Antonio Carrizo Moreira
University of Aveiro
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This page is a summary of: Internationalization in Business-to-Business Markets, IGI Global,
DOI: 10.4018/978-1-5225-3525-6.ch020.
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