Re-Inventing Organizational Creativity and Innovation through Adopting a Service-Based Working Culture

What is it about?

By considering creativity to be a necessity for organisational competitiveness in to-day’s rigorously changing working environments, this study seeks to examine whether adopting a service-based working culture could significantly improve organisational creativity and innovation. Grounded on the concepts of the Service-Dominant Logic and Complex Adaptive Systems, this research develops on understanding of the complexity of the emerging socially and digitally connected networks of individu-als, teams and institutions.

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Why is it important?

By introducing a novel framework for facilitating and improving the adaptability of a service-based working culture, this study offers both deliberation and practical advice for business organisations seeking valuable insight into how to develop and manage organisational creativity and innovation in increasingly digitalised service ecosystems. Specifically, the proposed framework encourages organisations to invest in the learning capacities and motivations of their employees.