What is it about?

In selecting the aims and objectives of this chapter, vital areas and issues which relate to the above-mentioned statements have been taken into consideration: namely, (i) the importance of successful delivery following the ordering of products on the internet (be it from originating business to a business firm or to a consumer), (ii) addressing global challenges faced by selected jurisdictions across the globe as a means of ensuring successful realization of E commerce goals, as well as iii) means whereby successful partnership arrangements can be forged and fostered between the originating firm, distributing channels and the all-important postal carrier.

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Why is it important?

The importance of facilitating successful delivery from the source to consumer, across the various distribution channels is crucial to a firm’s progress or success in implementing an enterprise’s E commerce goals and objectives. As well as identifying challenges which could hinder, or are presently hindering the fulfillment of desired objectives - by way of continuous acquisition and refinement of information, effective knowledge sharing and management .....

Perspectives

1. To identify, analyze and address global challenges encountered by E commerce firms in selected jurisdictions across the globe. 2. To investigate and propose means of harnessing Ecommerce as a tool for resource expansion. 3. To investigate the extent to which informational gap in executing Ecommerce goals has been mitigated over the years and also investigate if there is a corresponding decrease or increase in level of implementation gaps, as well as reasons for such increased or decreased gaps. 4. Investigating gaps in data privacy and protection legislation and directives as means of proposing ways whereby greater trust can be fostered between the originating business, distributing channels and consumer. 5. To investigate buyer spending habits, consumer preferences and behaviors across the globe as a means of proposing how e commerce businesses can better understand and address consumer needs, hence also mitigating costs which could be incurred through returns.

Prof Marianne Ojo
Northwestern University

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This page is a summary of: E Commerce as a Tool for Resource Expansion, IGI Global,
DOI: 10.4018/978-1-4666-9921-2.ch002.
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