Brand Perception and its Relation to Perceived Performance of a Public Sports Service

Mario Alguacil Jiménez, Ferran Calabuig Moreno, Juan M. Núnez-Pomar, Josep Crespo Hervás
  • IGI Global
  • DOI: 10.4018/978-1-4666-8342-6.ch011

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The following have contributed to this page: Dr Ferran Calabuig-Moreno