Market Orientation, Customer Relationship Management (CRM) Implementation Intensity, and CRM Performance:

  • A Structural Model
  • Bryan Soh Yuen Liew, T. Ramayah, Jasmine A. L. Yeap
  • IGI Global
  • DOI: 10.4018/978-1-4666-6547-7.ch007

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http://dx.doi.org/10.4018/978-1-4666-6547-7.ch007

The following have contributed to this page: Professor Ramayah T.