What is it about?
As users, we rely on search engine results being credible. But how do search engines determine the credibility of web pages?
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Why is it important?
The article offers insights into factors the lead search engines to determine credibility. As measuring the quality of results becomes more and more important, this article helps readers understand one of the fundamentals of search engine technology.
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This page is a summary of: Credibility in Web Search Engines, IGI Global,
DOI: 10.4018/978-1-4666-2663-8.ch008.
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