Segmenting Brand Value Perceptions of Consumers in Virtual Worlds

Stuart J. Barnes, Jan Mattsson
  • IGI Global
  • DOI: 10.4018/978-1-4666-1861-9.ch001

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http://dx.doi.org/10.4018/978-1-4666-1861-9.ch001

The following have contributed to this page: Professor Jan Mattsson