What is it about?
Traditional Italian food SME have some problems to market. This chapter evidence best practice to market in the Chinese Market
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Why is it important?
Our findings show the use of internet website and supply cooperation as tools of successful practice in China Market.
Perspectives
This research has highlighted the possibility for Italian SMEs in the traditional food sector to implement optimal marketing solutions that would enable them to fully exploit the potential that the smaller dimensions offer for achieving an edge on the market. .
Maria Giovanna MG Tongiani
Universita degli Studi di Pisa
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This page is a summary of: Traditional Italian Food Products on the Chinese Market, IGI Global,
DOI: 10.4018/978-1-5225-1949-2.ch002.
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