Electronic Word of Mouth Marketing

  • Relationship between Brand Loyalty and Electronic Word of Mouth in Social Marketing Networks
  • Sahra Zamanian, Amir Khanlari
  • IGI Global
  • DOI: 10.4018/978-1-4666-8586-4.ch014

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http://dx.doi.org/10.4018/978-1-4666-8586-4.ch014