What is it about?

This article examines publishing-industry best practices for metadata construction and management, process improvement steps, practical applications for publishers and authors such as keywords, metadata challenges concerning e-books, and the frontiers of the expanding metadata universe.

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Why is it important?

Metadata permeates and enables all aspects of publishing, from information creation and production to marketing and dissemination. It is essential for publishers, authors, and all others involved in the publishing industry to understand the metadata ecosystem in order to maximize the resources that contribute to a title’s presence, popularity, and sale-ability. Metadata and the associated processes to use it are evolving, becoming more interconnected and social, enabling linkages between a broad network of objects and resources.

Perspectives

This article emerged from many years of developing and improving metadata management techniques, participating in the BISG product data certification program, and collaboration with industry professionals on metadata issues. "Metadata is my hobby." I also developed a lecture and presentation on this subject which I have used in my teaching within a graduate-level course in publishing and presented at the SSP 2015 Annual meeting.

Mr John W. Warren
George Mason University

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This page is a summary of: Zen and the Art of Metadata Maintenance, Journal of Electronic Publishing, June 2015, University of Michigan Library,
DOI: 10.3998/3336451.0018.305.
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