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This paper reconsiders commonly held views on consumption, contrasting capitalist and simple property, particularly as it relates to the impact of the firm shareholder governance model on the shape of society. I contrast an exchange value standpoint with a use value perspective to explicate current conditions under which neither the state nor the market prevail in organizing economic activity (i.e., the cooperative form of governance and community created brand value).

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This page is a summary of: Fin du règne de la valeur (d’échange) ?, Revue de l organisation responsable, January 2012, CAIRN,
DOI: 10.3917/ror.072.0053.
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