What is it about?
relation client, internet, banque
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Why is it important?
Individualisation de la relation client en ligne
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This page is a summary of: L'individualisation de la relation client sur Internet : une analyse comparative du service client en ligne des banques françaises, Management & Avenir, January 2008, CAIRN,
DOI: 10.3917/mav.016.0174.
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