Les néologismes euphémiques dans les dénominations d’emploi

What is it about?

Current job titles are more technical, more complex, more neutral and more flattering, thus showing that marketing is part of the labour market. In this study, we analyse the reasons that lie behind the appearance of these new terms and, in particular, we concentrate on euphemistic neologisms, which illustrate up to what point employers use a language formatted to attract candidates. Syntagmatic compounds, acronyms, and loans are useful mechanisms used for this purpose.

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