Cahier : Multicanal et cross-canal : une transformation managériale et sociétale

  • Christophe Bèzes, Rémi Jardat
  • Management & Avenir, January 2014, CAIRN
  • DOI: 10.3917/mav.072.0133

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http://dx.doi.org/10.3917/mav.072.0133

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