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Stores can be analyzed by mobilizing concepts that often seem interchangeable: quality, atmosphere, personality, image or experience. This literature review shows that these concepts are related but distinct. The image study seems particularly appropriate to explain store selection, for planned purchases, using cognitive criteria.
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This page is a summary of: L'image du magasin : définition, effets, mesure et perspectives de recherche, Management & Avenir, January 2013, CAIRN,
DOI: 10.3917/mav.060.0074.
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