L'image du magasin : définition, effets, mesure et perspectives de recherche

Christophe Bezes
  • Management & Avenir, January 2013, CAIRN
  • DOI: 10.3917/mav.060.0074

Store image: definition, effects, measurement and research avenues

What is it about?

Stores can be analyzed by mobilizing concepts that often seem interchangeable: quality, atmosphere, personality, image or experience. This literature review shows that these concepts are related but distinct. The image study seems particularly appropriate to explain store selection, for planned purchases, using cognitive criteria.

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The following have contributed to this page: Christophe BEZES