What is it about?

In this essay, I consider what the history of Marvel comics suggests about the future of representation in comics.

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Why is it important?

Debates about representation overlook how corporate interest in managing expectations about identity shapes the content we see on screen.


It is important to see how content created for the mass audience is shaped by markets. The implication for the consumer is that their choices in terms of consumption matter and they can find material that supports the cultural message they believe are important.

Dr Julian C Chambliss
Michigan State University

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This page is a summary of: The evolution of the idea, Science Fiction Film & Television, October 2019, Liverpool University Press, DOI: 10.3828/sfftv.2019.22.
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