Evaluating Students' Behavioral Intentions Towards Ecotourism

What is it about?

This study assesses students' behavioral intention towards ecotourism, integrating environmental concern and knowledge into the theory of planned behavior. Using structural equation modeling and data from 393 students, it finds that attitude and perceived control significantly influence intention. Environmental concern affects attitude, norm, control, and intention, while knowledge only impacts attitude. The findings inform stakeholders' decisions, contributing to ecotourism management.

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Why is it important?

The abstract highlights the significance of understanding students' behavioral intention towards ecotourism, incorporating environmental concern and knowledge. By revealing the factors influencing students' attitudes and intentions towards ecotourism, the study provides valuable insights for stakeholders involved in ecotourism management and decision-making processes. This research contributes to the broader understanding of how environmental factors impact individuals' attitudes and behaviours, offering practical implications for promoting sustainable tourism practices and fostering environmental stewardship among students and beyond.