What is it about?
This article is about the estimation of attendance at events. It presents a short literature review on the subject and introduces details of research to estimate the attendance at 2 large parades in Phoenix, AZ. The primary conclusion is that one of the steps that has been missing in estimating attendance is to determine the maximum possible crowd at any point - it provides details on how this can be accomplished.
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Why is it important?
Understanding the estimation of attendance is important for not only good operations and budgeting, but because it is an ethical issue in regards to significance, sponsorship values, and community support.
Perspectives
As a former festival practitioner I have been concerned about this issue now for about 30 years. I find it unethical when a parade reports attendance in the millions when maximum crowd is considerably less. I also believe that with many sponsorships based on benefit values that include total impressions that overstated attendance is extremely unethical.
Dr. Vern L Biaett, Jr
High Point University
Read the Original
This page is a summary of: Everybody Loves A Parade . . . But How Many Is Everybody?, Event Management, June 2015, Cognizant Communication Corporation,
DOI: 10.3727/152599515x14297053839502.
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