What is it about?
It is about the significance of choosing words at important sports and tourism events ...
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Why is it important?
It points out the importance of communication skills in tourism.
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This page is a summary of: The Power of Words at Mega-Event Opening Ceremonies, Tourism Culture & Communication, December 2016, Cognizant Communication Corporation,
DOI: 10.3727/109830416x14750895902710.
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