What is it about?
Market segmentation based on the distribution of the trip budget among transportation, accommodation, food, activities and so on.- Mixture modelling in compositional analysis.
Why is it important?
It shows what trip budget allocation tells beyond absolute expenditure. It provides a correct approach to market segmentation based on fixed-sum data.
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This page is a summary of: Segmentation by Tourist Expenditure Composition: An Approach with Compositional Data Analysis and Latent Classes, Tourism Analysis, November 2016, Cognizant Communication Corporation, DOI: 10.3727/108354216x14713487283075.
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