What is it about?
Working on Country Image this article shows a reduced Country personality (perceived countries with attributes you usually use for people). A sample of around 900 people were used. Portugal was the stimulus country and the sample were Brazilians living in two Brazilian states (São Paulo and Baía) A Portuguese version of the questionnaire was created and is available on request. The results may help researchers on understanding different issues that may attract people to countries - I suggest the usage of the scale!
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Why is it important?
The reduced scale for Country Personality measurements may be the most relevant issue.
Perspectives
This article shows a very important part of the whole research that includes a country image measurement model. In fact our perspective is measuring Country image by adding the Country personality dimensions to the more common approach of using cognitive and emotional dimensions only.
PhD Carlos CB Burcio
ISCTE-Instituto Universitario de Lisboa
Read the Original
This page is a summary of: Country Personality Scale: is a Five-Dimensional Model a Better Methodological Instrument?, Tourism Analysis, September 2016, Cognizant Communication Corporation,
DOI: 10.3727/108354216x14653218477606.
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