What is it about?
Given the extent of competition between venues for leisure-time on weekends among young adults, this paper begins to explore the idea that, even during the winter low-season, thoroughbred horseracing events still manage to attract a portion of the 18-30 year-old market, in spite of numerous entertainment options available to them. This is especially unusual, given that in the case of New Zealand, the venue facilities reflect the qualities of a pre-1980's era.
Photo by Mathew Schwartz on Unsplash
Why is it important?
This paper begins to suggest that the culture of thoroughbred horseracing within the Southern Hemisphere could be tied to the importance of leisure-time for young adults.
Read the Original
This page is a summary of: Reimagining the Races: The Case of Emerging Adults and Their Composite Perspective, Event Management, February 2017, Cognizant Communication Corporation, DOI: 10.3727/152599517x14809630271032.
You can read the full text:
From paddocks to postdisciplinarity: Comprehending agency among leisure-seekers within Australian thoroughbred horseracing
Lee, M. A. (2016). From paddocks to postdisciplinarity: Comprehending agency among leisure-seekers within Australian thoroughbred horseracing. In M. Sceeri & L. K. Hui (Eds.), CAUTHE 2016: The changing landscape of tourism and hospitality – The impact of emerging markets and emerging destinations (pp. 201-204). Sydney: Blue Mountains International Hotel Management School, Torrens University.
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