What is it about?

Given the extent of competition between venues for leisure-time on weekends among young adults, this paper begins to explore the idea that, even during the winter low-season, thoroughbred horseracing events still manage to attract a portion of the 18-30 year-old market, in spite of numerous entertainment options available to them. This is especially unusual, given that in the case of New Zealand, the venue facilities reflect the qualities of a pre-1980's era.

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Why is it important?

This paper begins to suggest that the culture of thoroughbred horseracing within the Southern Hemisphere could be tied to the importance of leisure-time for young adults.

Perspectives

This is a publication in vitro. More thorough, qualitative-based investigations of how thoroughbred horseracing events across New Zealand and Australia personify leisure-time for young adults would improve our understanding of the industry's importance to nationhood among emergent populations.

Mr Michael Anthony Lee
Southern Cross University

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This page is a summary of: Reimagining the Races: The Case of Emerging Adults and Their Composite Perspective, Event Management, February 2017, Cognizant Communication Corporation, DOI: 10.3727/152599517x14809630271032.
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