Destination Brand Promise: The Core of Customer-Based Brand Equity Modeling

Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen
  • Tourism Analysis, March 2018, Cognizant Communication Corporation
  • DOI: 10.3727/108354218x15143857349800

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http://dx.doi.org/10.3727/108354218x15143857349800

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