Destination loyalty is a key issue in tourism destination management
What is it about?
This study examines the mediating role of satisfaction between destination image and destination loyalty, and novelty seeking and destination loyalty. The research model is developed on the basis of previous studies in the fields of marketing and tourism.
Why is it important?
The results indicate that four dimensions of cognitive image (culture and social, environment, infrastructure and accessibility, and local food), affective image, and novelty seeking are the important and direct antecedents of satisfaction and destination loyalty, and that satisfaction mediates the relationships among destination image, novelty seeking, and destination loyalty.
The following have contributed to this page: Tan Vo Thanh
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