What is it about?
The research investigates the mediating effect of person organization value fit in the relationship between employer branding and organization citizenship behavior. The study used a sample of 332 academic staff members working in the private higher education sector in Egypt. The data collection was performed using a self-administered survey. The results revealed a moderately significant effect of employer branding practices on organizational citizenship behavior. In addition, person-organization value fit had a positive significant mediation effect on the relationship between employer branding and organizational citizenship behavior.
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Why is it important?
It will help in filling the gap in literature about employer branding in higher education specifically in a developing country like Egypt.
Perspectives
The results of the paper will motivate private universities to invest in building a strong employer brand that will help in strengthening citizenship behavior of academics. In addition, it will shed light on the effort universities have to put in the selection process of academics to guarantee a person-organization value fit which the results showed, had a positive significant mediation effect on the relationship between employer branding and organizational citizenship behavior.
Dr Sally Ali Mohamed Hassan
Ain Shams University
Read the Original
This page is a summary of: The Mediating Effect of Person-Organization Value Fit on the Relationship Between University branding and Academic Staff Citizenship Behavior, Academic Journal of Interdisciplinary Studies, January 2021, Richtmann Publishing,
DOI: 10.36941/ajis-2021-0027.
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