What is it about?
The research investigates the mediating effect of person organization value fit in the relationship between employer branding and organization citizenship behavior. The study used a sample of 332 academic staff members working in the private higher education sector in Egypt. The data collection was performed using a self-administered survey. The results revealed a moderately significant effect of employer branding practices on organizational citizenship behavior. In addition, person-organization value fit had a positive significant mediation effect on the relationship between employer branding and organizational citizenship behavior.
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Why is it important?
It will help in filling the gap in literature about employer branding in higher education specifically in a developing country like Egypt.
Read the Original
This page is a summary of: The Mediating Effect of Person-Organization Value Fit on the Relationship Between University branding and Academic Staff Citizenship Behavior, Academic Journal of Interdisciplinary Studies, January 2021, Richtmann Publishing, DOI: 10.36941/ajis-2021-0027.
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