What is it about?
Reverse innovation is a newly emergin phenomena in technological innovation. The direction of innovation flows from Emerging market to Developed countries. This study suggests an innovation diffusion model in teh context of reverse innovation. The mechanism of reverse diffusion process consists of four stages: first: Identification of Problems, Second: Diffusion of technologies within developing countries, Third: Transfer of technoliges from developing country to devleloped country, and Fourth: Adaptation of products and widespread of products reflecting reverse innovation within developed countries. Addionally, this study provides ten cases of reverse innovation implemented in China.
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Why is it important?
Usually, most of scholars think that reverse innovations occured in India. This study shows that reverse innovations are not confined to india. This study shows that China is one of emering markets where cases of reverse innovations are found.
Perspectives
Future work is on the differences of reverse innovation patterns between China and India. Reverse innovation is an attractive research topic, since this topic shows a dynamic world of innovation.
Yongkyun Chung
Kangwon National University
Read the Original
This page is a summary of: Reverse Innovation in Emerging Market -Innovation Diffusion Model and A Case Study of China-, Korean-Chinese Social Science Studies, January 2020, Korea-China Social Science Association,
DOI: 10.36527/kcsss.18.1.7.
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