Expo2020 Dubai on the journey to achieve the UAE’ Soft Superpower

What is it about?

This paper analyzes the role and significance of Expo2020 Dubai for UAE soft power in connection with the current and future global strategic challenges. The New World Order emerged after the fall of the Soviet Union when President Bush Sr proclaimed a "new world order" at the time of the Gulf War in 1991. Now, we have a global political and economic chaos stage with no grand winners and a significant number of losers. Fast forward 30 years later, in 2021, we need connecting minds to create a future that frees the world of wars and political strife and its promises to eradicate poverty, disease, and hunger. The plethora of initiatives may have a positive impact on Asia. Still, there is also the risk that fierce competition may result in unprofitable projects, while the economic slowdown could cause a decline in funding. Expo2020 Dubai is a great soft power tool that contributes to the newly emerging international system. Therefore, the researcher asked the main question: What is Expo2020 Dubai's role and significance for UAE soft power strategy and dynamics of international relations? The accepted hypothesis is that Expo2020 Dubai has a great opportunity to add value to building a new global order. The author used many theoretical methods and tools to conduct scientific research, including neorealist theory, analysis of constellations of interests, and neo-institutional theory. In addition, due to the researcher's participation in many of the processes studied, the work is also based on personal experience. In this sense, the research study has scientific and practical importance.

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Photo by Ameer Basheer on Unsplash

Photo by Ameer Basheer on Unsplash

Why is it important?

The research problem undertaken is important because it shows and analyzes the most important mega-event in the history of the UAE in relation to its international position and the changing global architecture of international relations. The paper aims to present research on the role and importance of the Expo for the UAE to achieve the position of a soft superpower.

Perspectives