What is it about?
This paper tracks the history of the book trailer, from it's earliest incarnation to the present day through using a range of legal and press archives.
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Why is it important?
As publishing (and the entertainment industry) become increasingly digitised, looking at how an established industry adopts the trappings of another allows unique perspective on convergence culture, and how to negotiate rapid change.
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This page is a summary of: Think of It as a Trailer… for a Book, Publications, November 2016, MDPI AG,
DOI: 10.3390/publications4040032.
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