What is it about?
The aim of this study is to analyze and compare the various psychological characteristics related to wooden and laminate materials in interior settings.The results show that the wooden floor was evaluated significantly better than the laminate floor regarding “materials and processing”, “atmosphere”, and “values and symbolic functions”. The participants would more likely recommend and purchase wooden products and also accept more deficiencies in wooden products.
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Why is it important?
Promoting wood products by highlighting their positive psychological associations and health-promoting effects replaces the current point of view of “without pathogenic ingredients”.
Perspectives
Establishing an awareness of the positive psychological, emotional and health impacts of wood products could be essential in marketing efforts.
Dr Paul Jimenez
University of Graz
Read the Original
This page is a summary of: Wood or Laminate?—Psychological Research of Customer Expectations, Forests, November 2016, MDPI AG,
DOI: 10.3390/f7110275.
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