What is it about?
The article looks at the nascent pre-recorded videocassette sale and rental market that evolved after the introduction of Sony's Betamax and JVC's VHS VCRs in Britain in early 1978.
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Why is it important?
While there has been considerable focus on the 'video nasty' era in Britain (circa 1982-84), this article looks at earlier, lesser charted territory, when just a few opportunistic independent distributors were stepping with uncertainty into a new entertainment field, and how they both benefited and suffered from the medium's association with pornography.
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This page is a summary of: Electric Blues: The Rise and Fall of Britain's First Pre-recorded Videocassette Distributors, Journal of British Cinema and Television, January 2016, Edinburgh University Press,
DOI: 10.3366/jbctv.2016.0294.
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