What is it about?
This article shows how the emergence of mass tourism in the 1960s in Spain created new gender representations such as the erotic, exotic bikini-clad female tourist known as the Sueca and reinvented the male model of Don Juan. It highlights how these changing notions of femininity and masculinity subverted the cultural, gender and moral values of the Franco dictatorship during the 1960s.
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Why is it important?
This article highlights how gender and cultural difference in tourist sites were potential spaces of social and gender transformation. Our findings show how new gender representations that emerged in the 1960s undermined cultural, gender and moral values of the Franco dictatorship.
Perspectives
This study examines the relationship between tourist discourse and practices on the meaning of femininity and masculinity and cultural otherness and discloses how these connections give insight to furhter understanding of the contestation to the established Francoist gender order before the end of the Franco dictatorship.
Professor Mary Nash
Universitat de Barcelona
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This page is a summary of: Mass Tourism and New Representations of Gender in Late Francoist Spain: TheSuecaand Don Juan in the 1960s, Cultural History, October 2015, Edinburgh University Press,
DOI: 10.3366/cult.2015.0091.
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