What is it about?
This paper examines how globalization shapes business operations across six functional areas, using NCO Customer Management as a case study to show how currency shifts, recession, and policy changes can build and then dismantle a company that globalization itself created.
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Why is it important?
Businesses that treat globalization as a stable backdrop rather than a volatile force tend to get caught off guard by the same dynamics that made them profitable in the first place. Understanding both sides of that equation is essential for anyone making strategy across borders.
Perspectives
The NCO case was not hypothetical to me. Watching a company that thrived because of globalization struggle because of globalization made the academic arguments feel concrete. That experience shaped how I think about the gap between opportunity and fragility in international business.
Dr. Keith Robert Head
Independent Researcher
Read the Original
This page is a summary of: The Business of Globalization and the Globalization of Business, International Journal of Business and Applied Social Science, August 2025, The Center for Promoting Education and Research (CPER),
DOI: 10.33642/ijbass.v11n8p3.
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