CUSTOMER NEEDS SIMULATION SYSTEM FOR INVESTIGATING MUST-BE ATTRIBUTE

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All the key features, functions, characteristics, and spirit of a design are needed for a full concept for a product. Moreover, every product serves a certain purpose; if a product can’t serve its purpose, then it’s useless. This is the basis of design, though it can hardly be evaluated and coped with properly. This type attribute is called must-be attribute. Thus, Many trouble occur if Must design is ignored; consequently design cannot provide a design warranty. Thus, computational tools are needed to assist a product development team to determine beforehand the critical number of respondents to make a right decision. In this regard, absolutely this paper presents a Kano model based customer needs simulation system for investigating must-be attribute. Keywords: Product Development, Customer Needs, Kano Model, Monte Carlo Simulation, Imprecise Probability, Fuzzy Logic.

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