MARKETING COMMUNICATION OF SPORTS BRANDS

What is it about?

In recent decades, the market has received a large number of products that are fighting in the global market in the interests of stakeholders in the need for the object. Now a large number of companies in the market is growing, and to increase demand, companies are strengthening in their work two means: the clarity of corporate policy and the use of marketing communications. The issue of marketing communications has always been acute and did not require financial injections and research. In an era of rapid development of its technologies, neural networks and social networks, researchers have more and more information to analyze, and research is becoming less time consuming and costly. The subject of this research is the analysis of sports brands in the ability to use marketing communications and the impact of advertising on the profitability of companies, resulting in positive and negative signs of marketing communication tools, rating analyzed the 10 most expensive sports brands in the world in 2019 at market value. Rivalry among existing competitors. Nike Inc. has been battling German manufacturer Adidas AG for many years, and today it wins by the majority of financial figures. But every year, Adidas AG tries to come up with something new to attract more consumers, and manages to do so by improving its performance every year. The reputation of the companies is about the same, and the attitude of consumers is divided approximately equally, because there are people who prefer Adidas, and there are those who prefer Nike. An analysis of the work, market positioning and interaction with consumers of Nike, Adidas through the use of marketing communication tools. As a result, a successful advertising campaign needs to use comprehensive marketing communication tools to get a positive effect. As a result of the study, a comparative analysis was conducted to assess the competitiveness indicators between Adidas AG and Nike Inc., this assessment of the effectiveness of companies in the field of marketing and options for company development are offered. From the analysis of competitiveness it follows that to build a successful advertising campaign, you need to gather a large number of factors and tools, as well as be able to convey your idea to the end consumer.

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Photo by Alex McCarthy on Unsplash

Photo by Alex McCarthy on Unsplash

Why is it important?

In recent decades, the market has received a large number of products that are fighting in the global market in the interests of stakeholders in the need for the object. Now a large number of companies in the market is growing, and to increase demand, companies are strengthening in their work two means: the clarity of corporate policy and the use of marketing communications.

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