What is it about?
This paper shows that tailored consumer education can assist local markets by increasing the competitiveness and diversification of local products. It does so by imparting knowledge and skills to individuals to be critical and responsible consumers who start seeking an equal share of local products in the rural market.
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Why is it important?
The local products are gradually disappearing from the rural market.
Read the Original
This page is a summary of: Challenging Cocacolisation of Rural Nepali Market: The Role of Education, Journal of Education and Research, January 2017, Nepal Journals Online (NepJOL),
DOI: 10.3126/jer.v5i0.15729.
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