What is it about?
: This study aims to fill the salient gap in the area of museums' atmospheric elements by examining their effect on the Egyptian visitors’ behavioral outcomes and the resulting effect on their intention to revisit the museum. An online questionnaire was distributed to a convenient sample of the Egyptian museums' visitors (346 respondents) to gather and analyze primary data along with analyzing the secondary data (literature). T
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Why is it important?
The results confirmed that museum's atmospheric elements have a positive and significant effect on the visitors’ experiences. This resulted in positive behavioral outcomes that consequently affected the Egyptian visitors’ intention to revisit the museum. This study investigates the importance of taking the physical design and atmospheric elements into consideration by the museum curators and managers, especially during the current phase in Egypt where various museum renewals and constructions are being held.
Perspectives
This article discusses the effect of museum atmospheric elements on visitors’ impression and the resulting behavioral outcome leading to repeat visit intention, applying it to the Egyptian museums. It also reviews the related literature on the subject from previous studies. The findings of this study stated that there is a positive and significant effect on the intention to revisit resulting from the Egyptian museums’ ambiance, design, layout, and social dimensions, while breaking down each construct into various elements and measuring their effect on visitor behavior. The findings shed light on the importance of taking the physical design and atmospheric elements into consideration by the museum curators and managers in Egypt, especially during this time where various museum renewals are being held and one of the most important museums in the world, the Grand Egyptian Museum (GEM), is being constructed.
Prof Dalia Mohammad Soliman
Helwan University
Read the Original
This page is a summary of: THE ATMOSPHERIC ELEMENTS OF THE EGYPTIAN MUSEUMS AND THEIR EFFECT ON THE EGYPTIANS' INTENTIONS TO REVISIT, GeoJournal of Tourism and Geosites, March 2023, Asociatia de Geografie,
DOI: 10.30892/gtg.46116-1010.
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