Developing a scale for motives and risks associated with online buying behavior

What is it about?

This paper offers a new scale to measure the motives and risks associated with online buying behavior.

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Why is it important?

This work is important as there are many definitions for risks and motives. Many papers have been published recently with no unification in definitions or scales. This paper, hence, offers a scale for measuring motives and risks associated with online purchasing to be used in all future studies in the field.