What is it about?
A new pattern of pharmaceutical marketing has been defined in the industry in several terms, most notably pharmaceutical digital marketing (PDM).
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Why is it important?
This review provides valuable insights into the emerging concepts of pharmaceutical digital marketing within the scope of OTC drugs.
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This page is a summary of: Pharmaceutical marketing of over-the-counter drugs in the current digital era: A review, Pharmaceutical Sciences Asia, January 2022, Faculty of Pharmacy, Mahidol University,
DOI: 10.29090/psa.2022.02.21.102.
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