Design as Ideology: An Analysis of the Opposition of Global and Local in South Korean Design

  • Stephen J. Beckett, Hoo-Sung Kim
  • The Design Journal, March 2014, Taylor & Francis
  • DOI: 10.2752/175630614x13787503069873

A semiotic analysis of the global and local in South Korean design

What is it about?

How are the concepts of 'global' and 'local' represented in Korea design? This paper uses Greimas's semiotic square to trace the oppositions between global, local, history and geography and see how these concepts shape the values of design.

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