Studying How People Accept and Use Electronic Money in Turkey Using Technology Acceptance Model

What is it about?

The study explores the attitudes towards electronic money in Turkey using the Technology Acceptance Model (TAM). As technology rapidly evolves, it influences economic activities, and the study focuses on understanding consumer behaviors in relation to electronic money. The sample includes 165 individuals in Istanbul, mostly with advanced education and experience in the finance sector. The research employs correlation and path analyses, hypothesis testing, and R² analyses, revealing that perceived ease of use positively impacts the perceived benefits and the intention to use electronic money. Additionally, perceived benefits significantly influence usage intentions.

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Photo by rupixen on Unsplash

Photo by rupixen on Unsplash

Why is it important?

This research is important because it examines the attitudes and usage of electronic money (e-money) in Turkey within the framework of the Technology Acceptance Model (TAM). Understanding how e-money is perceived and adopted can provide insights into consumer behavior in the digital economy, which is crucial for financial institutions and policymakers aiming to enhance the efficiency and inclusiveness of financial systems. The study highlights the increasing relevance of e-money in modern economic activities and its potential impacts on traditional banking and monetary policies. By focusing on e-money's perceived ease of use and the benefits it provides, the research contributes to the broader understanding of technological adoption in financial services. Key Takeaways: 1. Influence of Perceived Ease of Use: The study finds that the perceived ease of use of e-money applications positively affects individuals' perceived benefits and their intention to use e-money, indicating that user-friendly designs are critical for adoption. 2. Consumer Benefits: The research identifies perceived benefits as a key factor influencing the intention to use e-money, suggesting that highlighting the advantages of e-money could drive its wider acceptance among consumers. 3. Impact on Monetary Systems: The study addresses concerns about e-money's implications for monetary policy, emphasizing the need for central banks and regulators to adapt to technological changes to maintain effective control over national currencies.