What is it about?
The purpose of this study is to investigate the factors that influence students' decisions regarding which institution to enroll in for higher education. The research was carried out among students from seven private institutions in Dhaka. The quantitative technique was used to collect and evaluate the data. The responses of the 140 participating students to the questionnaire are primarily described using descriptive statistics, e.g., frequencies, percentages, means, standard deviations. Statistical Results of the study indicate that the Family Monthly Income, Cost of tuition fees, Opportunities for job outside the university, Parents/Guardians Income, Transportation Cost Current residence to university campus, Availability of required program at the university, Academic reputation of the university, University Ranking, Financial assistance offered by the university, international recognition of the university an influential role in university choice process in Bangladesh. Several other factors: Personal Interest, Parents/Guardians Opinion, Location of the University, Facilities around the university, Facilities inside the university and Security Inside and outside the campus an influential role in university choice process.
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Why is it important?
Understanding the factors that influence students' decisions regarding which institution to enroll in for higher education is crucial for several reasons: Improving Student Recruitment Strategies: Institutions can use this information to tailor their recruitment strategies to attract more students. By knowing what factors are most important to students, universities can highlight their strengths in those areas and address any weaknesses. Enhancing Student Experience: By understanding what factors students consider important when choosing a university, institutions can work towards enhancing those aspects of the student experience. This can lead to higher satisfaction levels among enrolled students, potentially leading to higher retention rates. Resource Allocation: Institutions can use this information to allocate resources effectively. By understanding which factors are most influential in students' decisions, universities can prioritize investments in areas that matter most to prospective students, such as improving facilities or offering more financial assistance. Competitive Positioning: Knowing what factors are important to students can help universities differentiate themselves from their competitors. By highlighting their strengths in areas that matter most to students, institutions can gain a competitive advantage in attracting top talent. Policy Development: Policymakers can use this information to inform higher education policies aimed at improving access, affordability, and quality. By understanding the factors that influence students' decisions, policymakers can develop policies that address the needs and preferences of students, ultimately leading to a more effective higher education system.
Perspectives
From a personal perspective, this publication offers valuable insights into the decision-making process of students when it comes to selecting a higher education institution. As someone interested in education and social sciences, I find the topic inherently fascinating because it sheds light on the complex interplay of various factors that influence individuals' choices. Firstly, the use of quantitative techniques to collect and analyze data adds a level of rigor to the study, providing statistical evidence to support the findings. This approach lends credibility to the conclusions drawn from the research. Secondly, the focus on factors such as family income, tuition fees, job opportunities, and academic reputation resonates with me because it highlights the socioeconomic dynamics at play in educational decision-making. It underscores the importance of addressing issues of accessibility, affordability, and quality in higher education. Moreover, the inclusion of additional factors like personal interest, parental opinion, and location of the university reflects the multifaceted nature of decision-making. It acknowledges the subjective and nuanced aspects of choosing an institution beyond purely objective criteria.
Md Mehedi Hasan Emon
American International University Bangladesh
Read the Original
This page is a summary of: FACTORS INFLUENCING COLLEGE STUDENT’S CHOICE OF A UNIVERSITY IN BANGLADESH, Social Values and Society, March 2023, Razi Publishing,
DOI: 10.26480/svs.01.2023.01.03.
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