La estrategia me-too: un producto semejante con un nombre distintivo ubicado junto al líder

Ana Maria Arboleda Arango, Natalia Duque Roa, Andrea Escobar Saa
  • Cuadernos de Administración, February 2016, Universidad del Valle
  • DOI: 10.25100/cdea.v31i54.10

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http://dx.doi.org/10.25100/cdea.v31i54.10

The following have contributed to this page: Dr Ana M Arboleda