Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders

Nicholas Reading, Steven Bellman, Duane Varan, Hume Winzar
  • Journal of Advertising Research, June 2006, WARC Limited
  • DOI: 10.2501/s0021849906060223

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http://dx.doi.org/10.2501/s0021849906060223

The following have contributed to this page: Associate Professor Hume F Winzar